Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for a PR & Comms Manager to join our growing team to help tell our story, strengthen our reputation and bring our brand to life through powerful earned media and thought leadership.

This role will shape and amplify our brand narrative, build meaningful relationships with media and partners, and ensure our PR activity supports both our commercial goals and our commitment to our members. You’ll work closely with marketing, brand, partnerships and commercial teams, as well as manage the day-to-day relationship with our retained PR agency.

What You’ll Do

• Lead and deliver a PR and communications strategy that supports our brand story, partnerships and commercial ambitions

• Manage always-on press office activity and amplify campaigns around key trading, brand and member moments

• Create and oversee compelling press releases, media materials and key messages in collaboration with our agency

• Build trusted relationships across the business to ensure consistent, authentic storytelling

• Support the launch of brand partners and member offers through thoughtful earned media and creative storytelling

• Manage the retained PR agency to ensure high-quality output, strong collaboration and clear value

• Develop meaningful measurement and reporting that shows the impact of PR on brand health and commercial performance

• Use insights, analytics and media trends to continuously refine and improve our communications approach

What You’ll Bring

• Strong experience in PR or corporate communications, with a genuine passion for storytelling and brand building

• A proven track record of securing impactful coverage across national, regional and trade media

• Excellent writing and editing skills, with an instinct for clear, engaging narratives

• Confidence managing agencies and working with external partners

• Strong organisational skills and the ability to manage multiple priorities with care and attention to detail

• Comfort working cross-functionally and influencing stakeholders at all levels

• Experience using data, insights and reporting to demonstrate PR effectiveness and commercial impact

• A collaborative, positive mindset and a genuine connection to our purpose and community

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours – we are open to considering part time working hours too

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid