Blue Light Card. Individually great, together unstoppable

The Role and the Team

As Merchandising Manager, you’ll play a key role in shaping the day-to-day member experience across Blue Light Card’s app and website. Reporting into the Head of Content Marketing, you’ll be responsible for managing and optimising the flow of deals, offers and priority content to ensure members see the most relevant, valuable and engaging content at the right time.

This role owns the homepage experience across both app and web, balancing commercial priorities with member value. Alongside deal-based merchandising, you’ll also champion non-deal initiatives such as Member Days, Shopping Cards, Cinema, Money & Finance content and Blue Light Tickets. It’s a role that combines strong organisation, commercial thinking and data-led decision making, working closely with teams across partnerships, marketing, content, product and tech.

What You’ll Do

• Lead onsite merchandising to surface thematically relevant, high-impact deals and content that support commercial goals

• Work closely with partnerships and commercial teams to ensure timely, accurate deal activation aligned to retail media strategy

• Own a clear prioritisation framework that balances high-value deals with strategic brand and member initiatives

• Develop and deliver a merchandising plan aligned to the marketing calendar, key campaigns and business objectives

• Ensure non-deal content such as Member Days, Shopping Cards, Cinema, Finance and Blue Light Tickets is effectively integrated and promoted

• Monitor performance using analytics and in-house reporting, identifying trends and opportunities to improve engagement and conversion

• Test and optimise layouts, content prioritisation and user journeys to enhance the overall member experience

• Act as the voice of the member, using insight and research to inform merchandising decisions

What You’ll Bring

• Proven experience in merchandising, e-commerce or digital marketing roles

• Strong organisational and prioritisation skills with confidence managing multiple streams of activity

• Significant experience working with CMS tools and managing onsite content

• A commercial mindset with experience in deal management and content planning

• Strong analytical skills with experience in performance measurement and affiliate reporting

• Confidence working cross-functionally with marketing, commercial, product and tech teams

• Experience or interest in membership or loyalty-led businesses

• A detail-oriented, proactive approach with a passion for delivering value to members

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid