Blue Light Card. Individually great, together unstoppable

The Role and the Team

As Senior Social Media Executive, you’ll join our Brand & Communications team and play a key role in bringing our social and community strategy to life. Reporting into the Head of Social and Community, you’ll help drive meaningful engagement with our members across social media and community platforms, ensuring our content, conversations and presence support wider brand, marketing and business goals.

This role sits at the heart of how we show up for our members day to day. You’ll manage our social media presence for both Blue Light Card and Defence Discount Service, working closely with teams across brand, partnerships, content and member operations to deliver the right message, in the right place, at the right time. It’s a hands-on role for someone who understands the power of community, thrives in a fast-paced environment and enjoys balancing planned activity with real-time engagement.

What You’ll Do

• Manage the day-to-day social media presence across owned channels, community forums and wider spaces where our members are active

• Develop and own the social media content calendar for both brands, ensuring content is timely, relevant and member-first

• Drive engagement through community-led messaging that builds trust, connection and conversation

• Work closely with the partnerships team to deliver partner and member-focused content, including campaigns, competitions and offers

• Collaborate with member operations to support customer queries, ensure consistent experiences and moderate community forums

• Plan, execute and measure experimental social content alongside the Head of Content Marketing

• Create social media assets or brief designers and agencies to deliver high-quality content across formats

• Measure and report on social performance, using insights and trends to inform a test-and-learn approach

What You’ll Bring

• Proven experience in social media and community management within a marketing or communications role

• Experience working with community-driven or membership-based audiences

• Strong organisational skills with the ability to plan ahead while reacting quickly to emerging opportunities

• Excellent communication skills and confidence working cross-functionally with multiple teams

• Hands-on experience using social media and community management tools

• Confidence creating or commissioning social content across image and video formats

• Ability to work autonomously, manage competing priorities and meet deadlines

• A proactive, self-starting mindset with a genuine passion for community and engagement

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid