This website uses cookies to ensure you get the best experience.

Blue Light Card and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics and marketing purposes.

See our Cookie Policy to read more about the cookies we set.

You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page.

Select which cookies you accept

On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly.

If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site.

To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy.

These cookies are necessary to make the site work properly, and are always set when you visit the site.

Vendors Teamtailor

These cookies collect information to help us understand how the site is being used.

Vendors Teamtailor

These cookies are used to make advertising messages more relevant to you. In some cases, they also deliver additional functions on the site.

Vendors Meta, Youtube, Vimeo, Linkedin, Google
Skip to main content
Product · Cossington, London · Hybrid

Director of Proposition

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We’re looking for a director to run BLC Near Me: Building the platform that connects our members with local offers from businesses in their communities. This role is accountable for the full end to end development and delivery of this proposition: owning proposition, product, go to market, and commercial performance.

You’ll lead a cross functional squad across product, engineering, design, data, commercial, and marketing, owning both sides of the marketplace: member engagement, and SME acquisition and retention. You’ll set targets, define how the business operates, and be accountable for outcomes, backed by the broader BLC platform.

We’re looking for someone who uses AI to rethink how work gets done, not just optimise existing processes. Someone who reasons from first principles, moves quickly, and stays close to execution.

This is a hands-on leadership role. You’ll shape what gets built, drive GTM directly, and make fast, evidence-based decisions.

This is a Fixed term contract role until May 2027.

What You’ll Do

  • Define and evolve the proposition, what we build, for whom, and why it wins against alternatives

  • Lead the product and engineering squad through a rapid build and iterate cycle
    Drive go to market across both sides: member discovery and habitual usage, SME acquisition, onboarding, and retention

  • Own performance metrics, setting targets, tracking progress, and driving outcomes across usage, revenue, retention, and unit economics

  • Run structured experimentation, designing tests, learning fast, and scaling what works

  • Build the operating model, the processes, tooling, and ways of working needed to take this from early traction to durable scale

  • Create clarity from ambiguity, translating a large opportunity into a focused, sequenced plan

  • Set the standard for how AI changes the way this team works, not as a tool adoption exercise, but as a genuine rethink of how a small team diagnoses, builds, tests, and scales faster than teams previously could

What You’ll Bring

  • Experience leading complex programmes and delivering at a senior level in fast moving environments

  • Excellent proposition development skills, with the ability to identify customer value and shape compelling products and experiences

  • Commercial and marketing capability, ideally including product marketing experience

  • Good understanding of sales and marketing, with a clear view of how commercial growth is driven

  • Product management experience, including working closely with engineering and design teams to build and iterate quickly

  • Experience owning a business line, product area, or commercial initiative as a GM, business owner, Chief of Staff, or similar leadership role

  • A background in strategy and operations within a tech or digital business

  • First principles reasoning, with the ability to create clarity and structure in ambiguous environments

  • A practical and opinionated approach to AI, using it to rethink workflows, execution, and team effectiveness rather than simply layering it onto existing processes

  • A track record in high growth, low maturity environments where you created structure rather than inherited it

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

  • Hybrid working and flexible hours

  • EV charging and free parking onsite at HQ

  • 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

  • A company bonus scheme

  • Your own Blue Light Card and exclusive access to thousands of discounts

  • Generous funded BUPA medical insurance covering pre-existing conditions

  • Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

  • Enhanced parental leave and absence leave

  • Healthcare cashback plan

  • Employee assistance programme (including mental health support) and mental health first aiders

  • Great social events e.g., festive party, summer party, team socials, sports matches

  • Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

  • Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

  • Onsite gym at HQ (including access to free HIIT & stretch classes)

  • Strong learning and development culture and personal growth fund

#LI-Hybrid

Department
Product
Locations
Cossington, London
Remote status
Hybrid
Product · Cossington, London · Hybrid

Director of Proposition

Loading application form

Already working at Blue Light Card?

Let’s recruit together and find your next colleague.

Applicant tracking system by Teamtailor