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Marketing · Cossington, London · Hybrid

Go To Market Lead

Blue Light Card. Individually great, together unstoppable

The Role and the Team

BLC Near Me is our fast-growing local commerce product, connecting Blue Light Card members with offers from independent businesses in their communities. We’re looking for a Head of Go-to-Market to own the entire commercial engine: positioning, demand generation, sales execution, merchant onboarding, and lifecycle growth.

This is a high-autonomy, high-impact 6-month fixed-term contract with the scope to shape something genuinely new. You’ll manage a small team and work directly with Product, Engineering, and Data to build a scalable growth operation from the ground up.

What You'll Do

  • Own the end-to-end GTM strategy for BLC Near Me: positioning, acquisition, activation, and merchant retention

  • Design and launch a sales motion for small local retailers, including outreach cadences, pitch playbooks, and pricing inputs

  • Lead the launch of a Freemium listings model into the local retailer channel

  • Build the marketing engine with your Growth Marketing Manager: content, campaigns, channel testing, and performance reporting

  • Configure and own HubSpot: pipeline stages, automation, dashboards, and data quality

  • Drive a weekly operating rhythm against funnel metrics: leads, conversion, CAC, activation, and retention

  • Oversee merchant onboarding and lifecycle with your Customer Success Manager

What You'll Bring

  • Proven experience leading GTM functions combining sales and marketing, with direct revenue accountability

  • A track record selling to local SMEs or independent retailers, building both inbound and outbound acquisition motions

  • Hands-on experience configuring a sales CRM (HubSpot or similar) for pipeline management and reporting

  • Growth marketing experience: channel experimentation, messaging iteration, and performance measurement

  • Commercial rigour, you think in unit economics, payback periods, and scalable levers

  • A demonstrable, opinionated approach to AI in your own GTM workflow, with examples of how it has improved research, personalisation, content, or sales effectiveness

  • Experience in local commerce, marketplace, or membership and loyalty models is a strong advantage but not essential

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

  • Hybrid working and flexible hours

  • EV charging and free parking onsite at HQ

  • 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

  • A company bonus scheme

  • Your own Blue Light Card and exclusive access to thousands of discounts

  • Generous funded BUPA medical insurance covering pre-existing conditions

  • Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

  • Enhanced parental leave and absence leave

  • Healthcare cashback plan

  • Employee assistance programme (including mental health support) and mental health first aiders

  • Great social events e.g., festive party, summer party, team socials, sports matches

  • Regular company-wide recognition events e.g. monthly Light's Up and annual Shine awards

  • Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

  • Onsite gym at HQ (including access to free HIIT & stretch classes)

  • Strong learning and development culture and personal growth fund

#LI-Hybrid

Department
Marketing
Locations
Cossington, London
Remote status
Hybrid
Marketing · Cossington, London · Hybrid

Go To Market Lead

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