Blue Light Card. Individually great, together unstoppable

The Role and the Team

Member growth is at the core of what Blue Light Card does. Every day, millions of NHS workers, emergency services personnel, social care professionals, teachers and armed forces members rely on us to help them save money — and our Growth Marketing team is the engine that brings more of those heroes into the community.

This is a hands-on role sitting at the heart of the growth team, where you'll work across paid, organic and referral channels to reach and convert more members. You'll run experiments, build and optimise campaigns, and use data to understand what's working and what to do next — all in an environment that genuinely values testing, learning and moving quickly.

The role spans a broad mix of channels and disciplines, from paid social and search to SEO, CRO, CRM automation and referral programmes, so it's a strong platform for someone who wants to develop breadth alongside depth and grow with a team that's actively shaping how AI tools are used in growth marketing.

What You'll Do

• Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels, with a focus on improving CPA, ROAS and conversion rate

• Design and run A/B tests and build high-converting landing pages to improve sign-up and activation rates

• Support SEO and AI-visibility work to grow organic acquisition and strengthen discoverability across search and emerging platforms

• Help scale the Refer a Friend programme, developing the growth loops that encourage members to bring others into the community

• Build dashboards and translate campaign, funnel and channel data into clear, actionable insight using tools such as GA4, Tableau and Amplitude

• Build and maintain CRM automations and workflows that support onboarding, lifecycle and retention journeys

• Collaborate with teams across CRM, Brand, Social, Content, Product and Partnerships to deliver integrated growth campaigns

What You'll Bring

• Experience in growth, performance, digital or acquisition marketing, with hands-on involvement across the full campaign lifecycle

• Practical experience running or supporting campaigns across paid channels such as Google Ads, Meta or TikTok

• A strong analytical mindset with confidence turning data into clear recommendations, using tools such as GA4, Tableau or Amplitude

• Experience building automations and workflows in a CRM platform, ideally HubSpot — this is an essential part of the role

• Familiarity with CMS platforms and a solid understanding of landing page optimisation principles

• A curious, test-and-learn approach and a genuine interest in how AI and emerging digital tools are changing growth marketing

• Strong collaboration skills and comfort working at pace in a fast-moving, ambitious environment

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light's Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid