Powering our growth
At Blue Light Card, our Marketing team is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.
Guided by data and insights, we deliver the right message to the right members, at the right time, through a powerful mix of organic, owned, and paid channels. Our mission is clear – to be the first-choice money-saving destination for the Blue Light community. But we’re always striving for more – moving faster, working smarter, and delivering an even greater experience for our members.
Our Marketing team is split into four functional teams, who closely collaborate.
The functional teams
Brand and Comms
Our brand champions bring Blue Light Card to life, crafting compelling stories and strategies that captivate our members and boost brand awareness. Collaborating with internal teams and external partners, they deliver innovative campaigns that amplify Blue Light Card’s mission and values, ensuring measurable results and member satisfaction.
Growth Marketing
The engine behind our expansion, this team is laser-focused on growing our member base and keeping them engaged. From Paid Media and SEO to integrated marketing experiences, they drive impact across every stage of the member lifecycle – acquisition, activation, engagement, and retention – working at the intersection of marketing and product to maximise results.
Customer Relationship Management (CRM)
A crucial part of our Growth team, CRM drives engagement and retention through smart, strategic communications. From onboarding and activation to renewals, they craft personalised, data-led messaging across email, push notifications, in-app messaging, and more – keeping our members informed, inspired, and coming back for more.
Engagement
Also part of our Growth team, our Engagement team build relationships directly with the organisations our members belong to – such as NHS Trusts – expanding our reach, driving new sign-ups, and strengthening our connection with the Blue Light community.
