Our Marketing and Customer Relationship Management (CRM) team actively promote Blue Light Card to the Blue Light community. We bring clarity and consistency to the look and feel of our member communications, acting as brand guardians to ensure we’re proud of everything we deliver to enhance and maintain our brand reputation. Our actions are based on insight into member behaviour and by delivering the right message to the right member at the right time, via a variety of owned and paid channels and media we ensure we achieve results for our partners and savings for our members.