Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for a strategic, creative and hands-on Head of Content Marketing. As a key leader within the Brand and Communications team you’ll play an important role in engaging with our member base and attracting new members across all channels. You’ll own and execute a content strategy that educates, engages, and inspires existing and potential members. From editorial to social, from email to video, your work will help strengthen our brand and deepen our connection with our member base.

This is a high-impact, cross-functional role where creativity meets strategy. You’ll be setting up the content marketing function, and in the first instance, building capability from both within and outside the organisation.

What You’ll Do

• Develop a cohesive content strategy and tone of voice that aligns with the brand, business objectives and resonates with Blue Light Card’s diverse member base
• Spearhead the creation and execution of a multi-channel content calendar, working closely with the Head of Brand and Campaigns to align with our overarching marketing plan, integrating seasonal campaigns, member stories, and evergreen themes across marketing and product experience
• Ensure content is adapted effectively for each platform and channel to maximise reach, relevance and engagement while maintaining a consistent brand experience
• Brief and co-ordinate the production of content across multiple channels including blogs, videos, newsletters and social media, ensuring high quality output and timely delivery consistent with campaign plans
• Establish and manage a roster of expert external content producers to supplement and enhance internal content production resources
• Leverage member-driven narratives, including success stories and user-generated content (UGC), to foster deeper loyalty and engagement
• Collaborate with commercial and partnership teams to create co-branded content and materials that add value for members and partners alike
• Work closely with the Head of Social Media and Community to develop campaigns that inspire member advocacy, turning engaged members into vocal brand ambassadors
• Be a thought-leader, bringing new ideas to the table and continuously improve how we engage with our audience
• Collaborate with digital marketing to ensure content is optimised for organic traffic (SEO and AI SEO) and performance. Utilise data and member feedback to refine strategies and ensure messaging remains relevant and impactful
• Partner with internal teams to review the effectiveness of campaigns and adjust tactics to maximise ROI

What You’ll Bring

• Extensive experience in content marketing, editorial, or brand storytelling roles, ideally within consumer-focused, membership-based or mission-led organisations, with demonstrated ability in a leadership role managing content teams and multi-channel content programs
• Strong storytelling and narrative development skills, with a focus on engaging diverse audiences
• A data-driven mindset with experience measuring and reporting on campaign effectiveness
• A good understanding of content personalisation and segmentation, and experience of utilising content to drive discoverability
• Strong editorial judgment and ability to commission and craft compelling stories that reflect BLC’s member base
• Excellent project management and prioritisation skills; comfortable handling multiple initiatives simultaneously
• Ability to collaborate effectively with internal stakeholders across brand, marketing, design, product, partnerships, and customer service
• Knowledge of emerging GenAI tools to enhance content creation at pace and scale would be advantageous

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• 35 hour working week
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Company funded private medical insurance
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders

#LI-Hybrid