Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners. This is a pivotal role where you’ll connect the dots between what we build and how we communicate it, ensuring our propositions land with clarity, impact, and purpose.

You’ll drive go-to-market strategy, own messaging and positioning, and ensure every product launch and feature rollout supports our mission to make life better for those who give the most.

What You’ll Do

• Develop and execute consumer and partner propositions end-to-end, from market research and target audience identification to post-launch analysis, collaborating closely with cross-functional teams to drive product adoption and impact

• Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM and Member Services

• Set up the operational model for product marketing, ensuring alignment and effective and scalable ways of working across the organization

• Craft compelling messaging frameworks and value propositions, turning insight into narratives that inspire action and reflect the real-world needs of our community

• Guide product marketing decisions using experimentation, data, UX research, market trends, and competitive landscape insights

• Champion product marketing across the organisation by being embedded early in the product development lifecycle, partnering with Product, Design and Engineering teams during discovery

• Collaborate with lifecycle and CRM teams to ensure journey-specific messaging supports feature adoption, re-engagement and member retention

• Define and track key success metrics such as feature adoption, activation, engagement uplift, NPS impact, and overall contribution to member and business outcomes

What You’ll Bring

• Expertise in B2C product marketing with a deep understanding of using market research and insights (inbound) and go to market strategy (outbound) within digital-first or tech-focused businesses

• Proven track record of solving complex business problems autonomously and in a structured manner, with the ability to balance hands-on execution and strategic thinking

• Strong experience in end-to-end customer journey thinking, with the ability to execute cross-functionally and ensure seamless delivery

• Previous experience developing and launching new consumer propositions that complement or expand existing offerings

• A demonstrated ownership mentality, taking full accountability for the end-to-end product marketing process and driving initiatives to completion

• Commercially driven, outcome-focused, and able to link product marketing efforts to measurable business goals and impact

We’d also love if you bring any of the below

• Familiarity with tools such as Amplitude, Google Analytics, Braze, Tableau, Figma, and experimentation platforms, with the ability to leverage these tools to drive insights and optimize product marketing strategies

• Experience partnering with CRM or lifecycle marketing teams to deliver relevant, timely comms that support onboarding and ongoing usage

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• 35 hour working week

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture

#LI-Hybrid