Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for an insightful and inquisitive Researcher to join our Design team and help us better understand our members, markets, and opportunities. This role blends market research and user research, offering a unique opportunity to shape product decisions, inform communications, and support wider business strategy.

You’ll lead research projects that explore user needs, behaviours and attitudes, as well as broader market trends and opportunities. Your work will help us uncover new ideas, improve what we offer, and better serve our community.

Whether you're testing a new product experience, exploring how members feel about a particular offer, or helping shape campaign messaging, your work will bring evidence and empathy into decision-making across the business.

What You’ll Do

• Plan and carry out research across a variety of topics, from product and UX questions to market and customer insight needs

• Collaborate closely with teams across Product, Design, Marketing, and Commercial to frame questions and find the right approach to answer them

• Use a mix of methods, surveys, interviews, desk research, competitor reviews, usability testing, etc, based on the goals of each project

• Combine findings from qualitative, quantitative, and behavioural sources into accessible insights and recommendations

• Share your work in a clear, engaging way that helps teams act with confidence

• Support a culture of curiosity, empathy and learning by making research visible and accessible

• Contribute to improving research processes, tools and practices so that insight can scale across teams

What You’ll Bring

• Considerable experience in research (can include agency or in-house, market or UX)

• Experience designing and running qualitative and/or quantitative research end-to-end

• Experience of leading or delivering research that informed decisions - not just supported others

• Confidence with tools like surveys, interviews, usability tests, or desk research

• Ability to talk clearly about impact - how your research changed or influenced a decision

We would also love if you bring any of the following

• Experience and/or willingness to work across both market and user research 

• Familiarity with tools like Qualtrics, Dovetail, Maze, Tableau, etc.

• Experience working in digital product or membership/subscription businesses

• Exposure to agile environments or cross-functional teams (e.g. product/design/data)

• Mentoring or coaching experience

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• 35 hour working week

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture

#LI-Hybrid