Blue Light Card. Individually great, together unstoppable

The Role and the Team

We’re looking for a CRM Executive to join our growing CRM Performance team. This hands-on role focuses on driving member engagement and delivering measurable commercial impact. You’ll work closely with Partnerships and Brand to align on goals, while building high-impact campaigns across our two products, Blue Light Card and Defence Discount Service. Expect to test, learn, and optimise across email, push, and in-app messaging, analysing results and sharing insights that shape future campaigns.

What You’ll Do

• Drive member engagement by delivering high-impact, trade-driving CRM activity, optimising for logins, offer clicks, and commission per member

• Plan, build, and optimise CRM campaigns across Blue Light Card (BLC) and Defence Discount Service (DDS) using our Customer Engagement Platform (Braze)

• Improve campaign performance through creative experimentation across multiple channels (email, push notifications and in-app messages), testing audiences, subject lines, creative, copy, and optimal timing

• Create compelling, action-oriented content that showcases our extensive range of offers and potential savings, helping members maximise their everyday spend

• Prepare weekly and monthly campaign performance reports, including A/B test write-ups, sharing actionable insights with the wider CRM team

• Helping to manage and maintain our activity calendar, aligning with stakeholders across commercial and brand teams

What You’ll Bring

• Experience managing CRM campaigns, including audience segmentation, and email or push notification builds, ideally using platforms like Braze or Iterable

• Practical experience running A/B tests and creating weekly performance reports to inform future campaign optimisation

• Strong copywriting skills, and an understanding of marketing messages

• Analytical mindset combined with robust problem-solving abilities, comfortable interpreting data to drive improvements

• A proactive self-starter who thrives in dynamic, fast-paced environments

• Knowledge of HTML and Liquid logic is highly desirable

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture

#LI-Hybrid