Blue Light Card. Individually great, together unstoppable

The Role and the Team

We’re growing fast, and our FP&A team plays a central role in helping Blue Light Card make better, faster and informed choices.

We’re looking for a Senior Finance Business Partner to oversee our Growth & Engagement pillar, owning the analysis, forecasting and insight that informs how we attract, retain and delight our members.

You’ll partner closely with key stakeholders across Product, Marketing, and Member Engagement, helping to understand what’s working, what’s not, and where the next opportunity lies. This isn’t a back-office finance role, it’s a strategic partner role shaping how BLC grows.

What You’ll Do

• Own and evolve our cohort and customer lifetime value models, assessing business health and identifying long-term trends, forecasting retention, renewal and transaction behaviours, and using these to influence investment and identify opportunities for growth
• Lead financial evaluation and tracking of growth and innovation initiatives, assessing impact, modelling ROI and payback, and guide investment through a commercial and customer-value lens
• Build a deep understanding of our customer acquisition and retention costs, collaborating with our Data and Growth teams to test channel performance, measure incrementality, and optimise our return on marketing spend
• Own reporting and analysis for key growth and engagement KPIs, working closely with our BI and data teams to automate and enhance visibility
• Play a key role in reforecasts, budgets and long-range plans, challenging our business partners to ensure the right balance of ambition and achievability
• Act as a trusted advisor to senior leaders, collaborating to help them understand insights, risks and opportunities in their areas
• Coach, mentor and support colleagues within the FP&A team, sharing knowledge to help build on our capabilities and encourage continuous improvement

What You’ll Bring

• Proven senior experience in FP&A, strategy, or commercial finance, from within a B2C tech environment such as ecommerce, subscription, or financial services.
• Demonstrated experience analysing customer metrics such as churn, LTV, CAC and NPV to inform commercial and investment plans
• Deep analytical capability, comfortable working with complex data, building models and extracting meaningful insights
• Excellent interpersonal skills and experience partnering with senior stakeholders (SLT and Exec level) to shape strategy and influence outcomes
• Strong communication and storytelling skills, with the ability to take complex data and make it simple, visual, and actionable
• Advanced Excel and data manipulation skills, with experience using BI tools (e.g. Power BI, Lightdash, Tableau, or Looker); familiarity with SQL would be a plus
• A proactive, curious mindset, always seeking smarter ways to forecast, measure, and understand performance
• A finance qualification (e.g. CIMA, ACCA, ACA) is beneficial but not essential – analytical and commercial acumen matter most

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Generous funded BUPA medical insurance covering pre-existing conditions
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture and personal growth fund

#LI-Hybrid