CRM Manager
Blue Light Card. Individually great, together unstoppable
The Role and the Team
We’re looking for a CRM Manager to join our rapidly growing CRM team to build and optimise our marketing efforts. You’ll own driving engagement across our member communications, leveraging available channels in Braze. We’re looking for someone who isn’t afraid to roll up their sleeves and help create a best-in-class experience for our members.
We do the right thing, challenge the status quo, deliver on our promises, bring out the best in each other and treat others how we wish to be treated. If this resonates with you then we encourage you to apply to join our team at Blue Light Card and contribute to our mission.
What You’ll Do
- Be the subject matter expert on the ideal member experience, leveraging data to inform opportunities for personalisation and conversion optimisation
- Plan, build, execute, optimise and measure strategies for promotional campaigns deployed across different CRM channels (e.g. email, push, in-app, etc.), testing your ideas to ensure success
- Own the roadmap and execution for editorial CRM end-to-end, from requirement gathering to reporting back on impact of your work
- Partner with data to build and leverage measurement frameworks and coordinate experimentation programs
- Collaborate cross functionally, managing stakeholders and third parties as needed
- Support colleagues in the CRM team with copywriting, creatives and utilising functionality within Braze
What You’ll Bring
- Prior experience in CRM in a digital first or tech environment, with experience operating in scalable and automated environments
- Excellent copywriting skills and creative vision, with demonstrated success building campaigns from idea to execution
- Previous experience with Braze across email and push channels; experience of in app, content cards and SMS would be an advantage
- Highly skilled in HTML and CSS, with the ability to leverage complex liquid syntax in order to automate, personalise and optimise content
- Hands-on self-starter, organised and detail-oriented while not losing sight of the big picture
- Able to work autonomously and collaboratively to solve complex and ambiguous problems, leveraging data, market insights and stakeholder insights to define your theories and ideas
- Previous experience with Amplitude, Tableau and Figma would be desirable
Our Culture
Our members, partners and colleagues are at the heart of everything we do.
Our colleagues are integral to helping create the unique experience we deliver, so we’re genuinely committed to creating a place where our team love to work, and people want to join. We work as a team and try to have a bit of fun while we do it, and we recognise the importance of culture and the positive impact it can have on performance for you, the team, our organisation and our members. We believe in attracting the best talent no matter where you are. We promote hybrid working, but we value in-person collaboration so encourage time in our offices. How regular and in which office location depends on the role and team. We don't offer remote-only roles.
We're also officially recognised as a Top 100 Great Place To Work UK, one of the UK's Best Workplaces for Wellbeing, Top 100 Best Workplaces for Women and recognised as investors in wellbeing by Investors in People.
What We Offer
- Hybrid working and flexible hours
- 35 hour working week
- Free parking and EV charging onsite
- 25 days plus public holidays, buy and sell and an additional day off for your birthday
- A company bonus scheme
- Great social events e.g., Christmas party, family fun day, summer party, sports matches
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free coffee/tea/soft drinks/snacks)
- Onsite gym (including access to free HIIT & stretch classes)
- Learning and development opportunities
- Group auto-enrolment pension plan
- Enhanced maternity, paternity, sick pay
- Company funded private medical insurance
- Healthcare cashback plan
- Employee assistance programme (including mental health support)
#LI-Hybrid
- Department
- Marketing
- Locations
- Cossington, London
- Remote status
- Hybrid Remote
CRM Manager
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